I've been thinking about you guys lately and wanted to put a bee in your bonnets about something that could help you with your promotional strategies. Inbound marketing and findability are powerful for attracting an audience that is looking for you. Through the strategic use of your website, blog and social media, you can dominate search engine results and build an audience with social media.
Here's a link to a recording that will give you great insight into findability (full disclosure: I produced this for the company I work for):
http://www.propelgrowth.com/2011/04/26/inbound-marketing-and-the-findability-factor-004/ (http://www.propelgrowth.com/2011/04/26/inbound-marketing-and-the-findability-factor-004/)
Here's a link to Heather Lutze's findability kit: http://landing.propelgrowth.com/findability (http://landing.propelgrowth.com/findability)
You may also be able to glean more info from Heather Lutze's blog: http://www.findabilityformula.com/blo/ (http://www.findabilityformula.com/blo/)
Just apply the references to business to your own thing. Don't let it scare you, findability is achievable. I throw this out there for those who are interested. And don't worry, I'm not setting you up to sell you anything. :)
Here are some stats by someone at Morgan Stanley Smith Barney that might help to influence your thinking:
In July 2009, social media surpassed e-mail in number of worldwide usage;
- 50% of baby boomers are active on social media;
- 3.5 million tweets will be sent across Twitter in the next hour, with the average number of tweets per day at almost 40 million;
- 71% of all internet users are on Facebook;
- Social media accounts for 1/3 of the time users spend online in the United States; and
- Consumers are using social media as a powerful tool for criticism and praise.
I hope this helps you.
So basically if I read that right, use social media well, make sure your relevant and be concise or something. Yeah, that's pretty straightforward, don't need a kit for that.
King
More like, incorporate social media into a solid strategy that unites it with your website and your blog and be relevant to your target audience. People make the mistake of thinking of social media as a separate channel. It's more of a methodology. The cool thing about marketing these days is that it is governed by an attitude of personal engagement and helpfulness. Findability helps to take out the hard sell and lets people find you on the merit of your content. The cool thing about the social engagement quotient is that the more people who find you are people who can help to spread the word about you to others in their network.
The kit was an afterthought for information's sake. Personally, I've never spent a dime on pay-per-click or adwords.
I'm under no illusions, this is not for everyone. It is a new discipline, requiring consistency and patience for success. If one person runs with it and gets the benefit, that's wonderful and someone got helped.
Pretty interesting stuff thanks for the link :D
My pleasure. Hope it helps.
:offtopic
Oh yeah, Meds; I don't remember if I told you that I listened to your episode on Gerry Anderson last week. Nice to hear. I've always loved his 60's supermarionation stuff and UFO. As you can probably tell, I love the theme music for those shows.
I was probably one of five people in the U.S. who saw "Journey to the Far Side of the Sun" (Doppelgänger, to you Europeans) in the movie theater. I didn't know that Gerry Anderson and Robert Vaughan didn't get along. What was the dynamic of that relationship?